Yoshida Yoshinobu

Yoshida Yoshinobu is the male protagonist of Pure Love x Insult Complex.

He was Kuromori Minaho's『Seventh』Toy.

Appearance
Yoshida Yoshinobu is an average looking guy with Black Eyes and Black Hair

Personality
He has an honest as well as inconfident personality which later in series Minaho tries to change him into confident. He doesn't know how to lie and thinks of himself as lowly person not having confidence in himself. He is someone you can trust and he will do his best in every task you give him. He also has an amazing self-control.

History
The main character Yoshida Yoshinobu is a 1st Year High School Student. He was hated by his mother since birth. His mother never allowed him to talk to her or bring fun things home and told him to pack all his things in just 1 cardboard box. He didn't have his own room in his house and just slept on the sofa in the living room. He was taken care of by his grandmother from his father's side till Elementary School before she passed away because of some illness. After that when his mother went to work in shop and his father went to work in the company they would leave him some money that he can use to buy food for whole week. It was a pitiful amount of money so he had to be frugal as much as he can. After his maternal-grandfather's death, his mother went to fight the position of clan leader and file a divorce to his father to go live alone. His father abandoned him on the day of the inauguration ceremory of his High School leaving him the checkbook for living.

Yoshida Yoshinobu, on his first day at school was gloomy after his father left him. Shirasaka Yukino was the only one who talk to him when he was feeling sad gaving him an image of Yukino as a beautiful and kind woman. One day when he went to rooftop to get some fresh air, he saw Shirasaka Yukino drying her clothes. She talked with him and they have a peaceful time cleaning the rooftop. But when he has known that she was going out with her boyfriend Endou Kenji, he got depressed and thought of him as hateful guy. After some time his English Teacher Yuzuki Minaho came and said she was interested in students like him and proposed him to become devil after she told him about his desires about Shirasaka Yukino and told him about the plan to make her fall. After that he became the『Seventh』Toy of Kuromori Minaho, but later on he was adopted and became her registered brother officially.